The Three Pillars of Magnetism

Charisma, presence and gravitas are often lumped together as meaning something similar when we use them to describe a magnetic person. Actually, they’re quite different in meaning. For ‘charismatic’ in its original sense is not about simple charm, but rather the ability to draw people into your circle, to make them listen to you (for good or bad purposes). So while George Clooney might be the modern day incarnation of what we deem to be charismatic – actually Adolf Hitler was more charismatic. He filled stadiums and had his audience hanging on the edge of his every sentence. Rasputin was said to have extraordinary charisma; strong enough to be taken in as a kind of talisman by the Russian royal family, despite looking like a tramp. And Alexander the Great, too, had an extraordinary gift to make people listen and follow him, whatever the odds, on what were frankly madcap adventures. Charisma then is the innate charm to bend others to your will. Presence: Presence often describes someone who makes you want to look at them, or listen to them before they’ve even opened their mouth. Richard Burton had so much presence that as a young actor with a tiny…